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For consumer healthcare companies to differentiate themselves from the crowd, they must be able to deeply understand consumer needs, wants, and pain points – this requires data. The problem is, inefficient methods of consumer engagement exist, there is an overload of ineffective data and, direct marketing attempts are often viewed through a cynical lens.
By leveraging our unique position among the fragmented pharmacy network, consumer health companies can better connect with pharmacy professionals.
This connection is critical as pharmacists are an invaluable resource. Even for simple over-the-counter products, consumers recognize pharmacists as a neutral and dependable source of recommendation and often their first point of care.
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